Closing The Sale

1. No one can close a sale unless it has been opened properly. Therefore spend a lot of time building rapport with the prospective client and earning trust.

2. To close a sale you must have first, established a need for your service or product. Spend time asking your client questions about their wants and needs and how they will use your product or service.

3. For someone to purchase your product or service they must understand how it will benefit them. A good sales person only makes a presentation after they know what is important to the client.

4. For clients to really know if they want your product or service they need to try it out for themselves. A great demonstration of the product or service allows the client to experience it and builds excitement about owning it.

5. Premature closing attempts prevent many clients from making the purchase of your product or service. To be effective when closing you must first ascertain whether or not your client likes your product or service and how much do they like it.

The biggest mistake most people make in a sales situation is to think that they have to be a strong closer to be effective. Many people attempt to close a sale long before they should even think of closing and therefore turn off the prospective client and end up hearing "I need to think about it or I'll get back to you". The best closers I've ever seen didn't spend a lot of time closing the sale, all of their time was spent doing everything else that would lead them to that point. Then when they got to the "close" they knew that they had a good chance of earning the business. Always remember "If a sale is opened properly anyone can close it, however if it is not opened properly the best closers in the world cannot close it".

Strong Selling,

Robert Kennedy-Edwards
Sales Trainer
www.LeadMeToSucceed.com
COACHING 4 SUCCESS, INC.
bke@LeadMeToSucceed.com
239-948-8080